Distribution of domestic and cross-border e-commerce in Belgium 2016-2018

This statistic shows the answers to a survey question asking consumers in Belgium if they made their online purchases either from a domestic e-commerce retailer or from a web shop located in a foreign country in 2016 and 2018. As of 2018, approximately 55 percent of the respondents indicated they would do their online shopping from both a domestic online retailer as well as on a foreign e-commerce platform. This is an increase when compared to 2016.

Based on the number of website visits, Amazon.fr, the French version of Amazon was Belgium's most popular online retailer with roughly 160 million visits in 2017. Chinese web shop Aliexpress had approximately 66 million visits from Belgium. 2ememain.be and 2dehands.be (the same online platform, in respectively French and Dutch) were the most visited online platform with domestic origins.

Percentage of domestic and cross-border purchases among online shoppers in Belgium in 2016 and 2018*

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Release date

July 2018



Survey time period

13 March, 2018, to 1 May, 2018

Number of respondents

n 2018 = 1,000; n 2016 = 800

Age group

18-74 years

Special properties

use an Internet-enable device (Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) /Smart TV)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking about shopping online, from which of the following countries or regions’ websites have you purchased from the past 12 months? Please include your home country if applicable."

* The figures have been taken from several publications. Futhermore, no numbers were provided for 2017 or before 2016, when Belgium was not included in the survey.

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Statistics on "Cross-border online shopping in Belgium"

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