Argentina: e-commerce sales distribution 2016-2018, by region

E-commerce sales in Argentina have been slowly decentralizing in the last three years. The share of online purchases in the Argentine capital and its metropolitan region accounted for 37 percent in 2018, down from 49 percent a year earlier. Meanwhile, the central region of the country (including the provinces of La Pampa, Córdoba, and rest of Buenos Aires) represented 35 percent of the e-commerce sales, up from 26 percent one year before. The shares of Patagonia and of the North-East and the Littoral regions also have grown. Moreover, e-commerce in Argentina is expected to keep expanding in the next years.

Distribution of e-commerce sales in Argentina from 2016 to 2018, by region

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Release date

February 2019



Survey time period

2016 to 2018

Number of respondents

140 e-commerce providers**

Special properties

Based on e-commerce revenue

Supplementary notes

* Figures include the autonomous city of Buenos Aires and the adjacent 24 partidos in the Province of Buenos Aires.
** Number of respondents in 2018. More information on the methodology used available here.
Data preceding 2018 were retrieved from previous releases.
Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "E-commerce in Argentina"

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