Smaato, 95.4 percent of ad requests in the UK were for display advertising in the fourth quarter of 2018.
This statistic shows the distribution of digital ad requests in the United Kingdom (UK) from the first quarter of 2017 to the fourth quarter of 2018, broken down by format. According to data provided by Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format
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Smaato. (April 8, 2018). Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. "Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format." Chart. April 8, 2018. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. (2018). Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format. Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. "Share of Digital Ad Requests in The United Kingdom (Uk) from 1st Quarter 2017 to 4th Quarter 2018, by Format." Statista, Statista Inc., 8 Apr 2018, https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato, Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format Statista, https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/ (last visited March 03, 2021)