Smaato, 95.4 percent of ad requests in the UK were for display advertising in the fourth quarter of 2018.
This statistic shows the distribution of digital ad requests in the United Kingdom (UK) from the first quarter of 2017 to the fourth quarter of 2018, broken down by format. According to data provided by Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Display advertising spending in the U.S. 2014-2019, by format
- Digital ad spend in Italy 2019-2020, by channel
- Rich media video display ads: performance metrics worldwide 2014, by category
- Video display ads: performance metrics in select countries 2014
- Online video share of display advertising expenditure in France 2011-2018
- Quarterly request share display/video advertisements in China Q1 2017-Q4 2018
- Online ads: video completion and click through rates UK 2017, by device
- Online ads: video completion and click through rates UK 2017, by ad length
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad spend growth in the UK 2019-2024
- Leading U.S. YouTube advertisers 2020-2021, by ad spend
- Canada: leading challenges of video advertising 2014
- Marketer opinion on effectiveness of video advertising in the UK 2017
Smaato. (April 8, 2018). Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. "Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format." Chart. April 8, 2018. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. (2018). Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato. "Share of Digital Ad Requests in The United Kingdom (Uk) from 1st Quarter 2017 to 4th Quarter 2018, by Format." Statista, Statista Inc., 8 Apr 2018, https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/
Smaato, Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format Statista, https://www.statista.com/statistics/917238/digital-ad-requests-by-format-united-kingdom-uk/ (last visited April 18, 2021)