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Digital ad request distribution in the United Kingdom (UK) Q1 2017-Q4 2018, by format

This statistic shows the distribution of digital ad requests in the United Kingdom (UK) from the first quarter of 2017 to the fourth quarter of 2018, broken down by format. According to data provided by Smaato, 95.4 percent of ad requests in the UK were for display advertising in the fourth quarter of 2018.

Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format

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In cooperation with
Release date

April 2018


United Kingdom

Survey time period

January 1, 2014 to December 31, 2018

Special properties

Smaato network

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Statistics on "Banner advertising in the United Kingdom"

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