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U.S. B2B website primary account registration systems 2019

According to a survey of merchant websites between July and August 2019, 73.8 percent of B2B websites reported to utilizing instant account registration systems as their primary method. In comparison, almost a quarter of websites stated their primary account registration system was designed around curated use, requiring the site owner's approval.

Primary account registration systems used by B2B websites in the United States as of August 2019

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Release date

October 2019


United States

Survey time period

July and August 2019

Number of respondents

84 respondents

Special properties

wholesalers, distributors and brand manufacturers

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Statistics on "B2B e-commerce in the United States"

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