Internet users feelings about company use of data & personalization worldwide 2018

This statistic presents the percentage of how internet users worldwide feel about companies using data and personalization as of April 2018. According to the findings, 63 percent of those aged from 19 to 37 years stated that they understood how companies use their data, and an additional 64 percent of them responded with being comfortable in companies applying relevant information about them in exchange for more personalized engagement.

Global internet user feelings about companies using data and personalization as of April 2018, by age group

19-3738-5354+Total: 18+
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Release date

September 2018



Survey time period

March 26 to April 12, 2018

Number of respondents

6,723 respondents

Age group

18 years and older

Special properties

internet users and buyers

Method of interview

Online survey

Supplementary notes

Original question: How do internet users feel about companies using data / personalization?

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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