The total advertising expenditure in Japan grew by three percent in 2023. As a result, the total advertising expenditure reached a value of 7.3 trillion Japanese yen during that year.
Year-on-year change of advertising expenditure in Japan from 2014 to 2023
The source defines the change rate as change from the previous year, with theprevious year's result indexed at 100. Values have been modified accordingly.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
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Dentsu. (February 27, 2024). Year-on-year change of advertising expenditure in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/
Dentsu. "Year-on-year change of advertising expenditure in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/
Dentsu. (2024). Year-on-year change of advertising expenditure in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/
Dentsu. "Year-on-year Change of Advertising Expenditure in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/
Dentsu, Year-on-year change of advertising expenditure in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/ (last visited December 13, 2024)
Year-on-year change of advertising expenditure in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/918307/japan-annual-growth-advertising-expenditure/