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Advertising expenses annual growth in Japan 2011-2020

Published by Statista Research Department, Jun 8, 2021
The year-on-year change of advertising expenditure in Japan showed a shrinkage by 11.2 percent in 2020. It was the first negative result since 2011. The total advertising expenditure in 2020 amounted to 6.16 trillion Japanese yen.

Year-on-year change of advertising expenditure in Japan from 2011 to 2020

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Source

Release date

February 2021

Region

Japan

Survey time period

2011 to 2020

Supplementary notes

The source defines the change rate as change from the previous year, with the previous year’s result indexed at 100. Values have been modified accordingly.

1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.

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