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E-commerce purchase channels of fashion in the Netherlands 2018

Leading purchase channels for buying fashion online in the Netherlands as of 2018

by Raynor de Best, last edited Oct 23, 2018
E-commerce purchase channels of fashion in the Netherlands 2018 This statistic shows the results of a survey question on which purchase channels were most important to consumers in the Netherlands if they wanted to buy fashion online in 2018. In August 2018, 52 percent of Dutch online shoppers indicated they would purchase clothing from the online shop of a specific retailer and not necessarily from online marketplaces like Bol.com or Amazon.
E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 202 million in 2017.
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Leading purchase channels for buying fashion online in the Netherlands as of 2018

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