Major Eco-brand companies in Japan 2019

The statistic illustrates the leading corporate brands in Japan in 2019, by Eco-brand score based on a survey asking consumers about their perception of corporations. That year, the Japanese brewing company Suntory topped the ranking, with a score of 97.7.

Leading corporate brands in Japan in 2019, based on Eco-brand score*

Eco-brand score
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Source

Release date

July 2019

Region

Japan

Survey time period

March 14 to April 21, 2019

Number of respondents

21,000 consumers

Special properties

The survey covered 560 major corporate brands in Japan

Supplementary notes

*The Eco-brand scores are determined by aggregating four metrics, which strongly influence corporate brand perceptions: Consumer exposure to the company's environmental information; environment-related communication, such as environmental reports and media coverage; respondent descriptions of the company's image in relation to the environment; and respondent evaluations of the company's environment-related activities. The scores are expressed by deviation value (average 50) to show the position among all company brands.

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