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Major Eco-brand companies in Japan 2020

Leading Eco-brand companies in Japan as of July 2020, based on Eco-brand score

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Release date

October 2020



Survey time period

May 25 to July 30, 2020

Number of respondents

21,000 consumers

Special properties

The survey covered 560 major corporate brands in Japan

Supplementary notes

The Eco-brand scores are determined by aggregating four metrics, which strongly influence corporate brand perceptions: Consumer exposure to the company's environmental information; environment-related communication, such as environmental reports and media coverage; respondent descriptions of the company's image in relation to the environment; and respondent evaluations of the company's environment-related activities. The scores are expressed by deviation value (average 50) to show the position among all company brands.

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Statistics on "Shiseido"

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