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Technologies used to measure digital advertising effectiveness worldwide in 2017

Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017

Technologies used to measure digital advertising effectiveness worldwide in 2017 This statistic presents the share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. According to the findings, 59 percent of B2B marketers were using CRM reports or dashboards to measure their digital advertising effectiveness, while 57 percent said they were using data management platforms for this purpose.
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Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017

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This statistic presents the share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. According to the findings, 59 percent of B2B marketers were using CRM reports or dashboards to measure their digital advertising effectiveness, while 57 percent said they were using data management platforms for this purpose.
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