Technologies used to measure digital advertising effectiveness worldwide in 2017

This statistic presents the share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. According to the findings, 59 percent of B2B marketers were using CRM reports or dashboards to measure their digital advertising effectiveness, while 57 percent said they were using data management platforms for this purpose.

Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017

Share of respondents
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

900 respondents

Special properties

full-time advertisers, media buyers, and marketers with titles of manager and above

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "B2B marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.