Great Britain: online shopper conversion rate Q2 2018

This statistic provides data on the conversion rate of British online shoppers from the second quarter of 2017 to the second quarter of 2018. In Q2 2018, 4.31 percent of e-commerce website visits were converted into purchases.

Conversion rate of online shoppers in Great Britain from 2nd quarter 2017 to 2nd quarter 2018

Device typeConversion rate
Q2 20174.28%
Q3 20174.21%
Q4 20174.27%
Q1 20183.91%
Q2 20184.31%
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Sources

Release date

July 2018

Region

Worldwide

Survey time period

Q2 2017 Q2 2018

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