Companies viewed active in promoting female employees and managers in Japan 2018

The statistic illustrates the results of a survey conducted between March and April 2018 about the perception of consumers regarding companies' efforts in promoting female employment and women in managerial positions in Japan. The survey revealed that most respondents, around 16.5 percent, viewed the Japanese personal care company Shiseido as a company making efforts to promote female employees and assigning women to managerial positions in Japan.

Companies perceived as making efforts to promote female employment and women in managerial positions in Japan in 2018*

Share of respondents
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Release date

July 2018



Survey time period

March 14 to April 22, 2018

Number of respondents

21,000 consumers

Special properties

the survey covered 560 major corporate brands in Japan

Method of interview

Online survey

Supplementary notes

*Companies that ranked highest on SG perception.

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Statistics on "Women in Japan"

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