Italy: Local Acceptability Index of San Pellegrino water brands 2016, by target group

This statistic shows the Local Acceptability Index of San Pellegrino water brands in Italy as of 2016, broken down by target group. According to survey results, stakeholders of the group San Pellegrino gave 96 points on a scale between zero (very negative) and 100 (very positive) to evaluate the brands Acqua Panna and San Pellegrino, whereas the local community living in the areas where the bottled water was produced gave a lower ranking. The population gave a higher ranking than the stakeholder just for the brand Naturae.

Local Acceptability Index of San Pellegrino water brands in Italy as of 2016, by target group

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Source

Release date

July 2017

Region

Italy

Survey time period

2016

Number of respondents

1,100 respondents

Supplementary notes

The Local Acceptability Index (LAI) indicates the judgment expressed by communities on the company on four areas: water resource management, environmental impact, the relationship with the stakeholders and the contribution to the development of the local group.

0=very negative
33=negative
67=positive
100=very positive

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Statistics on "Water market in Italy"

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