Opinions on most important aspects of wine tourism in Italy 2021

Published by
Ana M. López,
Aug 18, 2023
According to a 2021 survey among wine experts in Italy, the country's variety of wines and food, as well as its historical and cultural wealth, were the most attractive assets of the Italian wine tourism industry.

Opinions of wine tourism professionals on main assets of wine tourism in Italy as of April 2021

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Source

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Release date

June 2021

Region

Italy

Survey time period

December 2020 to April 2021

Number of respondents

92 wine tourism professionals*

Method of interview

CAPI interview, questionnaire

Supplementary notes

*The full list of survey participants can be found on page 12 of the report.

The question was phrased as: "Qual è a suo avviso il maggior punto di forza dell’enoturismo italiano, su cui insistere con enfasi per il rilancio post Covid-19?
− Biodiversità dei vitigni e conseguentemente dei vini
− Varietà dei territori da visitare
− Contesto storico-artistico-culturale
− Complessiva ricchezza enogastronomica del Paese
− Altro (specificare)"

Numbers were rounded.

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