U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
This statistic presents the leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018. According to the findings, 36.4 percent of respondents stated that they devoted the majority of their holiday advertising budgets towards social media marketing, while in comparison, 3.3. percent said the same about radio advertising during the holidays.
