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Number of monthly visits to worldwide 2020

ASOS is one of the most successful clothing retailers that sell only through its online platform, Between February 2019 and August 2020, traffic to the ASOS website saw the highest visitor numbers during the Christmas trading period, in the months of November and December. A large portion of desktop visits to came from the United Kingdom, where the online retailer is based.

ASOS: UK online fashion darling

In the last five years, ASOS’ online clothing business has flourished across every geographical market where the retailer is active. To this day, retail sales generated from the United Kingdom makes this country ASOS’ biggest market. The EU came second, with 739.1 million British pounds worth of retail sales under its belt in 2018.

Strong share of voice

When compared to both other online-only and multichannel fashion retailers, ASOS has an outstanding presence across the web as well. In December 2018, was among the top fashion retailers in terms of share of voice. As opposed to the top-ranking fashion retailer’s 12.1 percent, had a score of 3.54 percent share of voice, which referred to the retailer’s search visibility as a percentage of the entire fashion market online.

Number of visits to via desktop and mobile web devices worldwide from February 2019 to August 2020

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Release date

September 2020


United Kingdom

Survey time period

February 2019 to August 2020

Special properties

desktop and mobile web device visits.

Supplementary notes

The date of release is the date of access.

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Statistics on "ASOS"

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