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Leading errors preventing consumers from checking out online in Europe 2020

In 2020, many e-commerce companies in selected European countries had unnecessary issues, which disrupt the webpage's checkout flow and cause consumers to abandon their order. For example, nearly half of the e-commerce shops reviewed in these countries did not confirm the type of card used when a card number was entered, missing the opportunity to validate payment details in real-time. About one in five e-commerce websites did not allow card numbers to be entered without spaces, annoyingly forcing customers to enter the digits in a certain way.

Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020

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Source

Release date

June 2020

Region

Europe

Survey time period

2020

Number of respondents

450 e-commerce websites

Supplementary notes

The reviewed e-commerce websites came from the following countries: France, Germany, United Kingdom, the Netherlands, Spain, Italy, and Sweden.

The source does not specify the date of the survey.

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