Most interesting ad formats and products for mobile advertisers in the U.S. in 2017

This statistic presents the most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017. According to the findings, 49 percent of mobile advertisers reported that the most interesting format to them was the 6-second advertising, while 38 percent found unskippable ads as most attractive to their campaigns.

Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017

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Sources

Release date

April 2018

Region

United States

Survey time period

December 2017

Number of respondents

305 respondents

Method of interview

Online survey

Supplementary notes

Question: "Which of the following ad formats/products are you most interested in when planning for mobile advertising campaigns?"

Fielded among marketer and agency contacts involved in media brand selection decisions for mobile advertising and who plan to spend at least 100,000 U.S. dollars on mobile advertising in the next 12 months.

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Statistics on "Video advertising and marketing"

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