Brazil: revenue of Grupo Globo from Serie A broadcasting 2016, by source

This statistic contains data on the revenue generated by Grupo Globo from broadcasting of Serie A soccer championship in Brazil in 2016. That year, the media conglomerate generated nearly 1.5 billion Brazilian reais from free-to-air television channel advertising, while revenue from cable television advertising amounted to three billion reais.

Revenue of Grupo Globo from Serie A soccer championship broadcasting in 2016, by source

Revenue in million Brazilian reais
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Release date

March 2016



Survey time period


Supplementary notes

* Not considering the advertising quotas sold to large sponsors such as Nissan, whose value is not disclosed.
** Considering only the 62% contractual quota received by the company. According to the contract, 38% of pay-per-view earnings are distributed among the teams.

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