This statistic shows the results of an analysis on the average eCPM of sold programmatic ad impressions in the Netherlands from 2013 to 2017, with a forecast for 2018 (in euros). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. eCPM, or effective cost per mille, is a metric used in digital advertising that indicates the estimated earnings for every 1,000 impressions on receives with a banner or an advertising campaign, regardless of the purchase method. In 2017, average eCPM prices in the Netherlands increased to 1.02 euros.
Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*
based on information supplied by 25 participating companies
Supplementary notes
* The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."
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Interactive Advertising Bureau Nederland. (October 11, 2018). Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)* [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
Interactive Advertising Bureau Nederland. "Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*." Chart. October 11, 2018. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
Interactive Advertising Bureau Nederland. (2018). Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
Interactive Advertising Bureau Nederland. "Average Ecpm of Programmatic Ad Impressions Sold in The Netherlands from 2013 to 2017 with a Forecast for 2018 (in Euros)*." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
Interactive Advertising Bureau Nederland, Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)* Statista, https://www.statista.com/statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/ (last visited February 20, 2020)
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