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Change in programmatic ad impressions sold in the Netherlands 2013-2018
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Change in programmatic ad impressions sold in the Netherlands 2013-2018
Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*
by Raynor de Best,
last edited
Oct 23, 2018
This statistic shows the results of an analysis on the percentage change on the previous year of the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, the sales of programmatic ad impressions in the Netherlands decreased with six percent as compared to the previous year.
Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*
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by Raynor de Best,
last edited
Oct 23, 2018
This statistic shows the results of an analysis on the percentage change on the previous year of the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, the sales of programmatic ad impressions in the Netherlands decreased with six percent as compared to the previous year.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- Netherlands
- Survey time period
- 2017 and 2018 (January to August)
- Special properties
- based on information supplied by 25 participating companies
- Supplementary notes
- * The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Netherlands
- Survey time period
- 2017 and 2018 (January to August)
- Special properties
- based on information supplied by 25 participating companies
- Supplementary notes
- * The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."
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Statistics on "Social media advertising in the Netherlands"
- Market overview
The most important statistics
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- Millennial social media usage in the Netherlands in 2019, by platformMost popular social media platforms amongst Millennials in the Netherlands 2019
- Which social media platforms do you use?*Leading social media platforms based on penetration in the Netherlands 2016-2018
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branchCompany websites with order or booking possibility the Netherlands 2017, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Social media users
The most important statistics
- Total number of monthly active Instagram users in Belgium, Luxembourg and the Netherlands as of January 2018 (in millions)Monthly active Instagram users in Benelux region 2018, by country
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)Number of WhatsApp users in the Netherlands 2016-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- At which time of the day are you actively using social media?*Distribution of social media usage throughout the day the Netherlands 2018, by time
- How many times a day do you actively use social media?Daily social media usage in the Netherlands 2018, by frequency and age group
- Through which digital communication channel do you prefer to receive service messages?*Preferred channels for service messages in the Netherlands 2018, by channel
- Which digital communication platform is the first you use after waking up? Communication platform usage after waking up in the Netherlands 2018, by platform
- Which (job) websites and/or social media would you use to search for a new job?*Most frequently used online channels to find job vacancies in the Netherlands 2018
- How often do you follow the news via social media?*Frequency of social media news consumption among Millennials in the Netherlands 2018
- Social media advertising
The most important statistics
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*Comfort with data collection by social media networks in the Netherlands 2016
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017Social media display ad revenue change in the Netherlands 2013-2017
- Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*Leading B2B online ad platforms in the Netherlands 2017-2019
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2018Leading online brands based on reach in the Netherlands 2018
- Value of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017 (in million euros)Social media advertising revenue in the Netherlands 2013-2017
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platformRanking of social media by influencer penetration in the Netherlands 2016
- Most-followed influencers on Instagram based in the Netherlands as of August 2019Most popular Netherlands-based influencers on Instagram 2019
- Most-followed Twitch streamers in the Netherlands as of April 2019Most popular Twitch streamers in the Netherlands 2019
- Programmatic advertising
The most important statistics
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*Change in programmatic ad impressions sold in the Netherlands 2013-2018
- Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*Average price of programmatic ad impressions sold in the Netherlands 2013-2018
- Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*Average price change of programmatic ad impressions sold in the Netherlands 2013-2018
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Statistics
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Percentage growth of programmatic video revenue in the Nordics 2017
- eCPM of programmatic traded display ads in the Netherlands 2013-2016
- Digital advertising inventory in Australia 2015, by source & format
- Digital advertising: bot traffic share in the U.S. Q1-Q3 2014, by device
- Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
- Digital advertising: bot traffic share worldwide Q1-Q3 2014, by device
- Italy: digital programmatic advertising market 2017, by type
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Ad types bought programmatically by U.S. marketing professionals 2014
- Italy: use of data management platforms among advertisers 2018
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Monetized mobile app ad impression share worldwide 2016-2017, by OS
- Italy: relationship between media agencies and advertisers 2018
- Leading promotional products in the U.S. 2016, by number of impressions
- Favorability rating of digital advertising in the United Kingdom (UK) 2014, by device
- Survey on most important impressions from the book fair in Gothenburg in Sweden 2017
- Leading TV youth channels in India by number of weekly impressions 2019
- Personnel costs of food products manufacturing in Croatia 2008-2014
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- Digital advertising in the United Kingdom (UK)
- Programmatic advertising in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
- E-mail marketing in the United Kingdom (UK)
- Social media advertising in the Netherlands
- Q4 2017 Quarterly Mobile Index
- Advertising in Turkey
- Artificial intelligence: myth versus reality in the digital advertising world
Statistics on "Social media advertising in the Netherlands"
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
- Millennial social media usage in the Netherlands in 2019, by platform
- Which social media platforms do you use?*
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2018
- Total number of monthly active Instagram users in Belgium, Luxembourg and the Netherlands as of January 2018 (in millions)
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*
- At which time of the day are you actively using social media?*
- How many times a day do you actively use social media?
- Through which digital communication channel do you prefer to receive service messages?*
- Which digital communication platform is the first you use after waking up?
- Which (job) websites and/or social media would you use to search for a new job?*
- How often do you follow the news via social media?*
- Social media channels used for ideas and advice on Sinterklaas (Saint Nicholas) and Christmas gifts in the Netherlands in 2018
- Through which channel and how often did you purchase something the past 12 months following a commercial message?
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017
- Share of B2B marketers advertising online in the Netherlands from 2017 to 2019, by online platform*
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2018
- Value of display advertising revenue on social media in the Netherlands from 1st half of 2013 to 2nd half of 2017 (in million euros)
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platform
- Most-followed influencers on Instagram based in the Netherlands as of August 2019
- Most-followed Twitch streamers in the Netherlands as of April 2019
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*
- Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*
- Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*
- Annual average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2012 to 2016, by format
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2013 to 2016
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Share of bot traffic in digital advertising in the United States from 1st to 3rd quarter 2014, by device
- Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
- Share of bot traffic in digital advertising worldwide from 1st to 3rd quarter 2014, by device
- Market share of the programmatic advertising out of the digital advertising industry in Italy as of 2017, by type
- Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type
- Share of digital display ad sales in the United Kingdom (UK) from 2013 to 2015, by sales method
- Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014
- Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type
- Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
- Distribution of monetized mobile app advertising impressions worldwide from 1st quarter 2016 to 4th quarter 2017, by operating system (OS)
- Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship
- Leading promotional products in the United States as of January 2016, by number of impressions
- How would you characterize your attitude towards each of the following formats of advertising?
- Which news or events from the book fair in Gothenburg have affected you the most?
- Leading youth television channels across India as of July 2019, by number of weekly impressions (in millions)
- Personnel costs of the food products manufacturing industry in Croatia from 2008 to 2014 (in million euros)
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