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Change in programmatic ad impressions sold in the Netherlands 2013-2018

Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*

by Raynor de Best, last edited Oct 23, 2018
Change in programmatic ad impressions sold in the Netherlands 2013-2018 This statistic shows the results of an analysis on the percentage change on the previous year of the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, the sales of programmatic ad impressions in the Netherlands decreased with six percent as compared to the previous year.
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Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*

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