This statistic shows the results of an analysis on the percentage change on the previous year of the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, the sales of programmatic ad impressions in the Netherlands decreased with six percent as compared to the previous year.
Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*
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IAB Nederland. (October 11, 2018). Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018* [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*." Chart. October 11, 2018. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. (2018). Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Percentage Change on Previous Year of The Total Volume of The Programmatic Advertising Market in The Netherlands from 2013 to 2017 with a Forecast for 2018*." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland, Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018* Statista, https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/ (last visited February 01, 2023)
Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018* [Graph], IAB Nederland, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/932709/change-in-programmatic-ad-impressions-sold-in-the-netherlands/