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Change in programmatic ad impressions sold in the Netherlands 2013-2018

Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*

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Release date

October 2018



Survey time period

2017 and 2018 (January to August)

Special properties

based on information supplied by 25 participating companies

Supplementary notes

* The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."

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