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Italy: major obstacles in digital marketing development 2018, by business size

Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents

by Statista Research Department, last edited Nov 6, 2018
Italy: major obstacles in digital marketing development 2018, by business size This statistic illustrates the five major obstacles in digital marketing development in Italian companies as of October 2018. According to survey results, the insufficient broadband infrastructure in the country represented an obstacle for 17 percent of big enterprises and 13 percent of small ones. Lastly, the low viewability of online ad campaigns was a concern for nine percent of small businesses, while it was not even mentioned by big enterprises.
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Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents

Small enterprisesMedium-sized enterprisesBig enterprises
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Small enterprisesMedium-sized enterprisesBig enterprises
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by Statista Research Department, last edited Nov 6, 2018
This statistic illustrates the five major obstacles in digital marketing development in Italian companies as of October 2018. According to survey results, the insufficient broadband infrastructure in the country represented an obstacle for 17 percent of big enterprises and 13 percent of small ones. Lastly, the low viewability of online ad campaigns was a concern for nine percent of small businesses, while it was not even mentioned by big enterprises.
Show more
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