Italy: major obstacles in digital marketing development 2018, by business size

This statistic illustrates the five major obstacles in digital marketing development in Italian companies as of October 2018. According to survey results, the insufficient broadband infrastructure in the country represented an obstacle for 17 percent of big enterprises and 13 percent of small ones. Lastly, the low viewability of online ad campaigns was a concern for nine percent of small businesses, while it was not even mentioned by big enterprises.

Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents

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Sources

Release date

October 2018

Region

Italy

Survey time period

October 2018

Number of respondents

500 respondents

Special properties

Respondents working in digital intensive fields

Method of interview

Online survey

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