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Reasons U.S. Millennials choose brands when holiday shopping by age group 2018
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Reasons U.S. Millennials choose brands when holiday shopping by age group 2018
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
by Emma Bedford,
last edited
Oct 19, 2018
This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
| Younger Millennials | Older Millennials | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Younger Millennials | Older Millennials | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Emma Bedford,
last edited
Oct 19, 2018
This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 600 respondents
- Method of interview
- Online survey
- Supplementary notes
- * Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 600 respondents
- Method of interview
- Online survey
- Supplementary notes
- * Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.
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Shopping Behavior
Annual expenditure of U.S. Millennials 2013 and 2020
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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
- Overview Millennials
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- Millennials: share of retail expenditure in the United States in 2013 and 2020U.S. Millennials: share of retail expenditure 2013-2020
- Reasons Millennials like to shop in physical stores in the U.S. in 2018*Why Millennials enjoy shopping in U.S. brick and mortar stores 2018
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- Distribution of expenditures of Millennials in the United States in 2016Spending behavior of U.S. Millennials 2016, by share of income spent
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- Number of beauty products owned by women in the United States as of May 2017, by age groupAverage number of beauty products owned by women in the U.S. 2017, by age
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017, by age groupAverage monthly spend on beauty products by U.S. consumers 2017, by age group
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- Selected beauty brands Millennial men have considered purchasing in the United States as of August 2017Beauty brands Millennial men have considered buying U.S. 2017
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- Apparel
The most important statistics
- Average amount spent per transaction on apparel in the United States as of February 2018, by generation (in U.S. dollars)U.S. consumer apparel spend per transaction by generation 2018
- Average amount spent per year on apparel in the United States as of February 2018, by generation (in U.S. dollars)U.S. consumer annual apparel spend by generation 2018
- Annual spending on apparel of female shoppers in the United States in 2016, by generation (in U.S. dollars)Annual spending on apparel of female U.S. shoppers 2016, by generation
- Annual spending on apparel of female Millennial shoppers in the United States in 2016, by psychographic segment (in U.S. dollars)Annual spending on apparel of female U.S. Millennial shoppers 2016, by segment
- Share of female Millennial consumers who frequently shop for apparel in the United States in 2016, by psychographic segmentMillennials: share of female U.S. consumers who frequently shop for apparel 2016
- Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenueU.S. Millennial online fashion spending share 2016, by retailer
- Online behavior
The most important statistics
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Statistics
- Most popular holiday shopping locations among students in Canada 2014
- Survey on sources for buying Christmas gifts in Sweden 2018
- Crowdedness in the shopping streets in the Christmas period Netherlands and Belgium
- Christmas online shopping: click-and-collect experiences in the UK 2014
- Survey on development of Christmas shopping consumer demand in Sweden 2018
- How consumers will shop for Christmas gifts in the United Kingdom (UK) in 2015
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- Distribution of time spent at shopping malls in India 2018 by generation
- Christmas shopping: online research in-store shopping parents Millennial's UK 2016
- Christmas shopping: Share planned purchase among Millennials product category UK 2016
- Christmas shopping: share being unbothered by relevant ads population group UK 2016
- Millennial video streaming behavior UK 2016
- Share of items bought by young consumers online in India 2018 by gender and item
- Coupon usage frequency by millennials U.S. 2017-2019
- Christmas shopping: share of ways for retail app usage among Millennials UK 2016
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- Mexico: leading physical distribution channels to go Christmas shopping 2017
- U.S. Millennials: purchases locations related to social sharing 2013
- Grocery stores millennials regularly visit (besides main store) in Great Britain 2014
Studies
- Millennials in the U.S.: Consumer goods and shopping behavior
- Millennials in the U.S.: Grocery shopping behavior
- Shopping behavior trends in Germany
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Food shopping behavior in Canada
- Christmas shopping in the United Kingdom (UK)
- Grocery shopping behavior in Germany
- Holiday season shopping in Canada
- Fashion industry in Japan
- Black Friday in the UK
- U.S. online grocery retail
Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
- Number of people in the United States in 2011 and 2030, by generation (in millions)
- Mean annual household expenditures in the U.S. in 2017, by generation (in U.S. dollars)
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)
- Millennials: share of retail expenditure in the United States in 2013 and 2020
- Reasons Millennials like to shop in physical stores in the U.S. in 2018*
- Consumers who shop at least once a week in brick and mortar stores in the U.S. in 2018, by generation*
- Distribution of expenditures of Millennials in the United States in 2016
- Beauty and personal care products purchased by consumers in the United States as of May 2017, by age group
- Number of beauty products owned by women in the United States as of May 2017, by age group
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017, by age group
- Attitudes towards organic beauty and personal care products among consumers in the United States as of May 2017, by age group
- Share of Millennials looking for natural ingredients when purchasing skin care products in the United States as of 2017
- Selected beauty brands Millennial men have considered purchasing in the United States as of August 2017
- Share of skincare and cosmetics products purchased online by Millennials in the United States as of July 2017
- Average amount spent per transaction on apparel in the United States as of February 2018, by generation (in U.S. dollars)
- Average amount spent per year on apparel in the United States as of February 2018, by generation (in U.S. dollars)
- Annual spending on apparel of female shoppers in the United States in 2016, by generation (in U.S. dollars)
- Annual spending on apparel of female Millennial shoppers in the United States in 2016, by psychographic segment (in U.S. dollars)
- Share of female Millennial consumers who frequently shop for apparel in the United States in 2016, by psychographic segment
- Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue
- Millennial digital buyer penetration in the United States from 2013 to 2019
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- Likelihood of Millennial digital buyers in the United States making another digital purchase if they received a free giveaway as of May 2018
- Preferred mobile wallets according to Millennials in the United States as of 3rd quarter 2016
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Millennial consumers' comfort level when purchasing furniture online in the United States as of 2018, by product type
- Most popular locations for holiday shopping among students in Canada as of November 2014
- Where du you buy the majority of your Christmas gifts?
- Crowdedness in the shopping streets in the week before Christmas in the Netherlands and Belgium in 2015, by city
- Did you find your experience of Click and Collect positive or negative?
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- Which statement best describes how you are most likely to shop for the majority of your Christmas presents this year?
- Leading product categories among Millennials who used social media in the United Kingdom (UK) in 2017
- Share of consumers who shop online and at shopping malls in India as of July 2018, by employment status
- Distribution of time spent at shopping malls in India as of July 2018, by generation
- Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016
- Share of planned purchases for Christmas shopping among Millennia'ls in the United Kingdom (UK) in 2016, by product category
- Share of Christmas shoppers being unbothered by relevant ads in the United Kingdom (UK) in 2016, by population group
- Share of Millennials streaming online videos weekly in the United Kingdom (UK) in 2016, by method
- Share of items bought regularly by young consumers online in India as of July 2018, by gender and item
- How often Millennials use coupons when shopping in the United States from 2017 to 2019
- Share of ways a retail app is used for Christmas shopping among Millennials in the United Kingdom (UK) in 2016
- Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*
- Preferred physical distribution channels to go Christmas shopping in Mexico in 2017, by type
- Locations where U.S. Millennial internet users make purchases after viewing something on social media as of Fall 2013
- Where else do you shop regularly (once every 1-2 weeks)?*
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