This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
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Accenture. (October 1, 2018). Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group* [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. "Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*." Chart. October 1, 2018. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. (2018). Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*. Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. "Reasons Why Millennial Consumers Choose Certain Brands When Holiday Season Shopping in The United States in 2018, by Age Group*." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture, Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group* Statista, https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/ (last visited May 27, 2020)
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