- Retail & Trade›
- Shopping Behavior›
Reasons U.S. Millennials choose brands when holiday shopping by age group 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Reasons U.S. Millennials choose brands when holiday shopping by age group 2018
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
| Younger Millennials | Older Millennials | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Younger Millennials | Older Millennials | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 600 respondents
- Method of interview
- Online survey
- Supplementary notes
- * Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 600 respondents
- Method of interview
- Online survey
- Supplementary notes
- * Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Overview Millennials
The most important statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)Number of people in the U.S. by generation 2030
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)Annual expenditure of U.S. Millennials 2013 and 2020
- Millennials: share of retail expenditure in the United States in 2013 and 2020U.S. Millennials: share of retail expenditure 2013-2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age groupPreferred purchase channels of U.S. shoppers 2017, by age group
- Grocery shopping
The most important statistics
- Millennials: Thinking of your favorite retailer, why do you shop here?Reasons why U.S. Millennials shop at their favorite retailers 2016
- In-store grocery shopping frequency of U.S. households in 2017, by age groupGrocery shopping frequency among U.S. households by age 2017
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*U.S. adults' ways of bringing their purchases home by age 2017
- Increase in frequency of frozen food purchase in the United States in 2017, by generationChange in frequency of frozen food purchasing in the U.S. by generation 2017
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generationShare of U.S. consumer purchasing organic dairy by generation 2018
- Grocery shopping list usage among U.S. consumers in 2015, by generation*U.S. consumers' grocery shopping list usage 2015, by generation
- Online grocery shopping
The most important statistics
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation* U.S. shoppers who have used an online channel for groceries by generation 2018
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018* U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
- Frequency of online food orders according to consumers in the United States as of May 2017, by age groupFrequency of online food orders according to U.S. consumers 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group U.S. grocery delivery service spending share by age group 2017
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age groupReasons discouraging U.S. shoppers from buying groceries online by age 2017
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*Consumers with food and drink subscriptions in the U.S. 2017, by generation
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generationConsumers considering a food and drink subscription in the U.S. 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generationShare of U.S. consumers purchasing any specialty foods online by generation 2016
- Food and nutrition patterns
The most important statistics
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018Reasons U.S. Millennials follow an alternative diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age groupWillingness to try diets in the U.S. group 2017, by age
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Key factors for millennials choosing frozen foods in the United States in 2017Main reasons millennials are deciding to buy frozen foods in the U.S. in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age groupConsumer attitudes towards organic food health risks U.S. 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age groupConsumer attitudes towards GM food health risks U.S. 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation How important protein is for U.S. consumers by generation 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most popular holiday shopping locations among students in Canada 2014
- Crowdedness in the shopping streets in the Christmas period Netherlands and Belgium
- Survey on sources for buying Christmas gifts in Sweden 2017
- How consumers will shop for Christmas gifts in the United Kingdom (UK) in 2015
- Survey on development of Christmas shopping consumer demand in Sweden 2017
- Christmas online shopping: click-and-collect experiences in the UK 2014
- Share of consumers who shop online and at malls in India 2018 by employment status
- Share of young consumers who shop online and at malls in India 2018 by income level
- Christmas shopping: online research in-store shopping parents Millennial's UK 2016
- Share of items bought by young consumers online in India 2018 by gender and item
- Christmas shopping: Share planned purchase among Millennials product category UK 2016
- Christmas shopping: share being unbothered by relevant ads population group UK 2016
- Millennial video streaming behavior UK 2016
- Most popular product categories among Millennials using social media in the UK 2017
- Distribution of time spent at shopping malls in India 2018 by generation
- Mexico: leading physical distribution channels to go Christmas shopping 2017
- Christmas shopping: share of ways for retail app usage among Millennials UK 2016
- Number of online shoppers for Christmas presents in Germany 2010-2014
- Christmas shopping: planned items parents UK 2016
- Lowest price versus brand loyalty: share of U.S. Millennials' opinion 2012
Studies
- Millennials in the U.S.: Consumer goods and shopping behavior
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Christmas shopping in the United Kingdom (UK)
- Food shopping behavior in Canada
- Holiday season shopping in Canada
- U.S. apparel and footwear consumer behavior
- Loblaws
- Apparel industry in South Korea
- Fashion industry in Japan
- Black Friday in the UK
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Number of people in the United States in 2011 and 2030, by generation (in millions)
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)
- Millennials: share of retail expenditure in the United States in 2013 and 2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age group
- Millennials: Thinking of your favorite retailer, why do you shop here?
- In-store grocery shopping frequency of U.S. households in 2017, by age group
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*
- Increase in frequency of frozen food purchase in the United States in 2017, by generation
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generation
- Grocery shopping list usage among U.S. consumers in 2015, by generation*
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
- Frequency of online food orders according to consumers in the United States as of May 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age group
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generation
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age group
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
- Key factors for millennials choosing frozen foods in the United States in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation
- Reasons why Millennials eat snacks instead of having breakfast, lunch or dinner in the United States as of January 2017
- When do you usually snack?*
- Most popular locations for holiday shopping among students in Canada as of November 2014
- Crowdedness in the shopping streets in the week before Christmas in the Netherlands and Belgium in 2015, by city
- Where du you buy the majority of your Christmas gifts?
- Which statement best describes how you are most likely to shop for the majority of your Christmas presents this year?
- Will you be spending more or less money during this year's Christmas shopping period than last year?
- Did you find your experience of Click and Collect positive or negative?
- Share of consumers who shop online and at shopping malls in India as of July 2018, by employment status
- Share of young consumers who shop online and at malls in India as of July 2018, by income level (in Indian rupees per month)
- Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016
- Share of items bought regularly by young consumers online in India as of July 2018, by gender and item
- Share of planned purchases for Christmas shopping among Millennia'ls in the United Kingdom (UK) in 2016, by product category
- Share of Christmas shoppers being unbothered by relevant ads in the United Kingdom (UK) in 2016, by population group
- Share of Millennials streaming online videos weekly in the United Kingdom (UK) in 2016, by method
- Leading product categories among Millennials who used social media in the United Kingdom (UK) in 2017
- Distribution of time spent at shopping malls in India as of July 2018, by generation
- Preferred physical distribution channels to go Christmas shopping in Mexico in 2017, by type
- Share of ways a retail app is used for Christmas shopping among Millennials in the United Kingdom (UK) in 2016
- Number of shoppers who bought their Christmas presents on the internet in Germany from 2010 to 2014 (in millions)
- Share of items parents plan to shop for this Christmas season in the United Kingdom (UK) in 2016
- U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.