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Reasons U.S. Millennials choose brands when holiday shopping by age group 2018

Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*

by Emma Bedford, last edited Oct 19, 2018
Reasons U.S. Millennials choose brands when holiday shopping by age group 2018 This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
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Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
  • Overview Millennials
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  • Beauty and personal care
  • Apparel
  • Online behavior
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