Snapchat: distribution of global audiences 2025, by age and gender

As of October 2025, men aged 18 to 24 years accounted for around *** in **** Snapchat users worldwide, while women in the same age group represented **** percent of the platform’s audience. This made 18- to 24-year-olds Snapchat’s largest user segment. Additionally, approximately **** percent of users were under the age of 18.

Snapchat’s global users

Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively.

Snapchat+ subscription

Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.