Brazil: main barriers to adoption of sustainable products 2018

Published by J. Mendoza, Jan 10, 2020
This statistic presents the results of a survey on consumers' main barriers to the adoption of sustainable products in Brazil in 2018. According to the survey, 25 percent of Brazilian respondents said the price was a barrier to the adoption of sustainable products.

Main barriers to the adoption of sustainable products in Brazil in 2018

Share of respondents
Price25%
Doubts about quality3%
Lack of availability3%
Did not find the equivalent sustainable product2%
Inferior aesthetics2%
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Source

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Release date

July 2018

Region

Brazil

Survey time period

2018

Number of respondents

1,090 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

The numbers refer to the total share of respondents. However, the question was only posed to the 39% of respondents who claimed to know what a sustainable product was.
The question posed was "In situations where you would have bought a product or adopted a more sustainable practice, but didn't, what was the reason?". The question admitted multiple, spontaneous answers.
The source does not provide the exact survey date.

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