Reasons for shopping on foreign online shops in Italy 2019

This statistic illustrates the results of a survey on the reasons to shop online from other countries in Italy while shopping online as of 2019, by motivation. During the survey period it was found that, 50 percent of the respondents reported that they preferred to shop on online shops abroad because prices are generally lower. Moreover, 22 percent of the people interviewed said that they find products that they wouldn't find anywhere else.

Why have you shopped online from the countries you have chosen?

Share of respondents
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Release date




Survey time period


Number of respondents

1,100 respondents

Age group

15-79 years old

Special properties

users shopping online from abroad

Method of interview

Online survey

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Statistics on "E-commerce in Italy"

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