Turkey: consumers researching products online by category 2016

This statistic presents the share of consumers in a 2016 survey in Turkey who said they most prefer to research product purchases online (via mobile phone or smartphone, via tablet or via PC methods), broken down product category. According to the survey, 66 percent of consumers prefer to research books, music, movies and video games online. This was followed by the consumer electronics and computers product category, with 65 percent of consumers preferring to use online methods for research.

Share of consumers who prefer to research product purchases online* in Turkey as of 2016, by product category

Characteristic	Share of consumers
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Release date

December 2016

More information

Region

Turkey

Survey time period

2016

Number of respondents

996 to 1,017**

Method of interview

Online survey

Supplementary notes

The survey question was asked by the source as follows: " Which method do you most prefer for researching your purchases?"
* Data shown under the online method is the aggregated share of consumers who prefer to research online via mobile phone or smartphone, online via tablet, and online via PC methods, as provided by the source.
** Base range.

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