Average spend per person during Black Friday in Europe 2019-2020, by country

Results of an October 2020 survey shows that the average expected spend per person during Black Friday in selected countries in Europe was decreased in 2020 compared to the previous year. Biggest drop in average expected spending per person was recorded in Spain as consumers stated they are planning to spend 195 euros per person, which is 65 euros less than 2019. Danish consumers had the lead in the group with an expected average spend of 278 euros per person in 2020.

Average expected spend per person during Black Friday in selected countries in Europe from 2019 to 2020

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Source

In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

Europe

Survey time period

October 2020

Number of respondents

11,332 respondents

Supplementary notes

Exchange rates as of October 27, 2020 used by the source for conversion of non-Euro currencies.

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Statistics on "Black Friday in Italy"

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