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Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
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Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018
by Tugba Sabanoglu,
last edited
Jul 25, 2019
This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018
| Only in brick and mortar stores | Only in online stores | Both in brick and mortar stores and online stores | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Only in brick and mortar stores | Only in online stores | Both in brick and mortar stores and online stores | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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by Tugba Sabanoglu,
last edited
Jul 25, 2019
This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United Kingdom
- Survey time period
- 2017 and 2018**
- Number of respondents
- 12,000*
- Supplementary notes
-
* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in the UK.
** The source does not specify the exact date of survey in each year.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United Kingdom
- Survey time period
- 2017 and 2018**
- Number of respondents
- 12,000*
- Supplementary notes
-
* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in the UK.
** The source does not specify the exact date of survey in each year.
Other statistics on the topic
Online shopping in Europe
+Shopping Behavior
Black Friday: product categories ranked by sales growth in the UK 2017
Shopping Behavior
Black Friday: expected spending in the United Kingdom (UK) 2016-2018
+Shopping Behavior
Average planned spend for Black Friday sales in Great Britain 2018, by generation
+Shopping Behavior
Share of consumers participating in Black Friday in Europe 2017-2018, by country
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Statistics on "Black Friday in the UK"
- Overview
The most important statistics
- Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018Share of consumers participating in Black Friday in Europe 2017-2018, by country
- Average expected spend per person during Black Friday in selected countries in Europe in 2018 (in euros)Average spend per person during Black Friday in Europe 2018, by country
- Expected spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)Black Friday: expected spending in the United Kingdom (UK) 2016-2018
- Expected offline and online spend over Black Friday weekend in the United Kingdom (UK) in 2018* (in billion GBP)Black Friday weekend: expected offline and online spend in the UK 2018
- Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
- Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2017 compared to 2016*Black Friday: product categories ranked by sales growth in the UK 2017
- Share of retailers offering promotions in store during the Black Friday period from 2012 to 2017*Black Friday: share of retailers offering promotions in store in the UK 2012-2017
- Share of consumers who plan to shop with selected retailers on Black Friday in the United Kingdom (UK) in 2017Black Friday: leading retailers based on consumers' shopping plans in the UK 2017
- Purchase channels
The most important statistics
- Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
- Share of consumers planning to shop online versus on the high street on Black Friday in the United Kingdom (UK) from 2015 to 2018Black Friday: online v. high street shopping preferences in the UK 2015-2018
- How much of your Black Friday/Cyber Monday spending will be by..?Black Friday/Cyber Monday purchase channels in the UK 2018
- Percentage change in weekly sales in stores during the period from Black Friday to Christmas in the United Kingdom (UK) in 2016 and 2017Black Friday to Christmas: weekly store sales change in the UK 2016-2017
- Cumulative number of retailers offering Black Friday online sales campaigns during the week leading up to Black Friday in the United Kingdom (UK) in 2016Number of retailers Black Friday online sales campaigns in the UK in 2016
- Shopper demographics
The most important statistics
- Share of adults interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2018, by ageInterest in Black Friday and Cyber Monday in the UK 2018, by age
- Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2016 and 2017, by ageBlack Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by generation (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by generation
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by gender (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by gender
- Average planned spend for Black Friday/Cyber Monday sales in the United Kingdom (UK) 2018, by region (in GBP)Average planned spend for Black Friday sales in the UK 2018, by region
- Shopper behavior
The most important statistics
- Do you expect to spend more compared with last year?Black Friday: spending expectations compared to last year in the UK 2017
- How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?Time spent holding off buying items until the Black Friday sales in the UK 2018
- Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016Timing of purchases made during the Black Friday period in the UK 2016
- People shoppers plan to buy for in the Black Friday and Cyber Monday sales in the United Kingdom (UK) in 2018, by genderBlack Friday: who shoppers plan to buy for in the UK 2018, by gender
- Leading reasons for disliking Black Friday among consumers in the United Kingdom (UK) as of 2017Reasons for disliking Black Friday among consumers in the UK 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Preferred purchase channels for Black Friday in Ireland 2017-2018
- Preferred purchase channels for Black Friday in Turkey 2017-2018
- Survey on favored Black Friday purchasing channel in Sweden 2018
- In-store vs. online purchases in selected product categories Canada 2014
- Brazil: number of online purchases during Black Week 2016-2018
- Favorite stores for Black Friday shopping in Belgium 2018, by type
- Purchase of online groceries by U.S. shoppers in 2017 and 2018, by platform
- Amount of websites visited during U.S. Black Friday online shopping 2017, by age
- Amount of websites visited during U.S. Black Friday online shopping 2017, by gender
- Leading online retailers for Black Friday shopping in the U.S. 2017, by age group
- Leading online retailers for Black Friday shopping in the U.S. 2017, by gender
- Leading online retailers for Black Friday shopping in the U.S. 2017
- Black Friday: Development of footfall by year and forecast UK 2015-2016
- Amount of websites visited during U.S. Black Friday online shopping 2017
- Black Friday: selected online retailers in the UK 2015 by total transactions increase
- Online purchases by device in Spain 2019
- U.S. in-store shopping technology improvements 2014
- Norway: purchase channels after offline research 2014
- Distribution of small home appliances sales Belgium 2016, by purchase channel
- Turkey: purchase channels after in-store research 2014
Studies
- Black Friday in the UK
- Black Friday e-commerce in Brazil
- Thanksgiving weekend shopping in the U.S.
- Growth of Click & Collect in Europe
- Food shopping behavior in the United Kingdom (UK)
- Halloween in the U.S.
- Thanksgiving in the U.S.
- Holiday season shopping in Canada
- Online shopping events in Latin America
- Christmas shopping in the United Kingdom (UK)
- States of Guernsey - Retail Survey
- Christmas season in the United Kingdom (UK)
- Deloitte - 2018 Holiday Survey of Consumers
- CPA Canada Holiday Spending Study 2018
- Embracing retail disruption: 2018 pre-Thanksgiving pulse survey
Statistics on "Black Friday in the UK"
- Share of consumers participating in Black Friday in Europe 2017-2018, by country
- Average spend per person during Black Friday in Europe 2018, by country
- Black Friday: expected spending in the United Kingdom (UK) 2016-2018
- Black Friday weekend: expected offline and online spend in the UK 2018
- Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
- Black Friday: product categories ranked by sales growth in the UK 2017
- Black Friday: share of retailers offering promotions in store in the UK 2012-2017
- Black Friday: leading retailers based on consumers' shopping plans in the UK 2017
- Black Friday to Christmas: week-on-week shopper footfall change in the UK 2017
- Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
- Black Friday: online v. high street shopping preferences in the UK 2015-2018
- Black Friday/Cyber Monday purchase channels in the UK 2018
- Black Friday to Christmas: weekly store sales change in the UK 2016-2017
- Number of retailers Black Friday online sales campaigns in the UK in 2016
- Interest in Black Friday and Cyber Monday in the UK 2018, by age
- Black Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age
- Average planned spend for Black Friday sales in Great Britain 2018, by generation
- Average planned spend for Black Friday sales in Great Britain 2018, by gender
- Average planned spend for Black Friday sales in the UK 2018, by region
- Black Friday: spending expectations compared to last year in the UK 2017
- Time spent holding off buying items until the Black Friday sales in the UK 2018
- Timing of purchases made during the Black Friday period in the UK 2016
- Black Friday: who shoppers plan to buy for in the UK 2018, by gender
- Reasons for disliking Black Friday among consumers in the UK 2017
- Preferred purchase channels for Black Friday in Ireland 2017-2018
- Preferred purchase channels for Black Friday in Turkey 2017-2018
- Survey on favored Black Friday purchasing channel in Sweden 2018
- In-store vs. online purchases in selected product categories Canada 2014
- Brazil: number of online purchases during Black Week 2016-2018
- Favorite stores for Black Friday shopping in Belgium 2018, by type
- Purchase of online groceries by U.S. shoppers in 2017 and 2018, by platform
- Amount of websites visited during U.S. Black Friday online shopping 2017, by age
- Amount of websites visited during U.S. Black Friday online shopping 2017, by gender
- Leading online retailers for Black Friday shopping in the U.S. 2017, by age group
- Leading online retailers for Black Friday shopping in the U.S. 2017, by gender
- Leading online retailers for Black Friday shopping in the U.S. 2017
- Black Friday: Development of footfall by year and forecast UK 2015-2016
- Amount of websites visited during U.S. Black Friday online shopping 2017
- Black Friday: selected online retailers in the UK 2015 by total transactions increase
- Online purchases by device in Spain 2019
- U.S. in-store shopping technology improvements 2014
- Norway: purchase channels after offline research 2014
- Distribution of small home appliances sales Belgium 2016, by purchase channel
- Turkey: purchase channels after in-store research 2014
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