This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018
* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in the UK.
** The source does not specify the exact date of survey in each year.
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Picodi. (October 22, 2018). Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018 [Graph]. In Statista. Retrieved July 12, 2020, from https://www.statista.com/statistics/935147/black-friday-preferred-purchase-channels-united-kingdom-uk/
Picodi. "Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018." Chart. October 22, 2018. Statista. Accessed July 12, 2020. https://www.statista.com/statistics/935147/black-friday-preferred-purchase-channels-united-kingdom-uk/
Picodi. (2018). Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018. Statista. Statista Inc.. Accessed: July 12, 2020. https://www.statista.com/statistics/935147/black-friday-preferred-purchase-channels-united-kingdom-uk/
Picodi. "Preferred Purchase Channels for Black Friday Shopping in The United Kingdom (Uk) in 2017 and 2018." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/935147/black-friday-preferred-purchase-channels-united-kingdom-uk/
Picodi, Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018 Statista, https://www.statista.com/statistics/935147/black-friday-preferred-purchase-channels-united-kingdom-uk/ (last visited July 12, 2020)
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