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Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018

Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018

by Tugba Sabanoglu, last edited Jul 25, 2019
Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018 This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
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Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018

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