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Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018

Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018

Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018 This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
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Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018

Only in brick and mortar storesOnly in online storesBoth in brick and mortar stores and online stores
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Only in brick and mortar storesOnly in online storesBoth in brick and mortar stores and online stores
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This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.
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Other statistics on the topic

Black Friday: product categories ranked by sales growth in the UK 2017

Black Friday: product categories ranked by sales growth in the UK 2017

Black Friday: expected spending in the United Kingdom (UK) 2016-2018

Black Friday: expected spending in the United Kingdom (UK) 2016-2018

Average planned spend for Black Friday sales in Great Britain 2018, by generation

Average planned spend for Black Friday sales in Great Britain 2018, by generation

Leading items shoppers plan to buy over Black Friday weekend in the UK 2018

Leading items shoppers plan to buy over Black Friday weekend in the UK 2018

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