• Black Friday: preferred purchase channels 2018

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This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the United Kingdom (UK) in 2017 and 2018. In 2018, the majority of shoppers (64.34 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (11.86 percent) or online-only (23.81 percent). The share of shoppers just shopping in brick and mortar stores has fallen by almost 12 percent between 2017 and 2018.

Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018

Characteristic	Only in brick and mortar stores	Only in online stores	Both in brick and mortar stores and online stores
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Release date

October 2018

More information

Region

United Kingdom

Survey time period

2017 and 2018**

Number of respondents

12,000*

Supplementary notes

* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in the UK.
** The source does not specify the exact date of survey in each year.