Preferred purchase channels for Black Friday in Turkey 2017-2018

This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in Turkey in 2017 and 2018. In 2018, the majority of shoppers (63.39 percent) will shop both online and in brick and mortar stores, while the rest will chose either offline-only with almost four percent or online-only with over 33 percent. The share of shoppers shopping in both brick and mortar stores and online stores has increased by almost 16 percent between 2017 and 2018.

Preferred purchase channels for Black Friday shopping in Turkey in 2017 and 2018

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Source

Release date

October 2018

Region

Turkey

Survey time period

2017 and 2018**

Number of respondents

12,000*

Supplementary notes

The released date is the date of access.
* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in Turkey.
** The source does not specify the exact date of survey in each year.

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