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Attitudes towards ads among TV and OTT viewers in the U.S. 2018

Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018

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Release date

October 2018


United States

Survey time period

August 10, 2018

Number of respondents


Age group

18 years and older

Special properties

among respondents who agreed or strongly agreed with each statement

Method of interview

Online survey

Supplementary notes

* ASV OTT Viewers n=589, SVOD Viewers n=332, TV Only Viewers n=302
Question: How do you feel about advertising in general?

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Statistics on "Ad-supported video on demand market in the U.S."

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