This statistic shows ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018. The findings reveal that respondents who were OTT viewers who watched ad-supported content were overall more receptive to ads, with 63 percent agreeing that they didn't mind seeing ads if they were not paying anything to use the video service; compared to 53 percent of SVOD viewers and 43 percent of TV only viewers who said the same.
Attitudes towards ads among TV and OTT viewers in the U.S. 2018
Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
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Further related statistics
IAB. (October 9, 2018). Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018 [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/935304/most-used-ott-video-services-by-ott-streamers-us/
IAB. "Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018." Chart. October 9, 2018. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/935304/most-used-ott-video-services-by-ott-streamers-us/
IAB. (2018). Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/935304/most-used-ott-video-services-by-ott-streamers-us/
IAB. "Ad Receptivity among Television and Over-the-top (Ott) Service Viewers in The United States as of August 2018." Statista, Statista Inc., 9 Oct 2018, https://www.statista.com/statistics/935304/most-used-ott-video-services-by-ott-streamers-us/
IAB, Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018 Statista, https://www.statista.com/statistics/935304/most-used-ott-video-services-by-ott-streamers-us/ (last visited December 10, 2019)