Italy: most risky display content for brand safety 2018, by type and device

This chart depicts the share of display content considered dangerous for brand safety in Italy in the first semester of 2018, by type and device. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation and 22.4 percent of such content was showing violence. On mobile web, violent content was tracked less often (14.4 percent), while 27 percent of risky content was related to content for adults.

Share of display content considered dangerous for brand safety in Italy in 2018, by type and device

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Source

Release date

October 2018

Region

Italy

Survey time period

January 1 to June 30, 2018

Supplementary notes

The source tracked 500 billion adverts worldwide.

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