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Italy: most risky video content for brand safety 2018, by type and device

Share of video content considered dangerous for brand safety in Italy in 2018, by type and device

by Daniela Coppola, last edited Oct 25, 2018
Italy: most risky video content for brand safety 2018, by type and device This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (25.2 percent) were the most dangerous content. Content for adults (26.9 percent) was the most risky one for aid campaigns on the mobile web.
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Share of video content considered dangerous for brand safety in Italy in 2018, by type and device

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