Italy: most risky video content for brand safety 2018, by type and device

This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (25.2 percent) were the most dangerous content. Content for adults (26.9 percent) was the most risky one for aid campaigns on the mobile web.

Share of video content considered dangerous for brand safety in Italy in 2018, by type and device

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Source

Release date

October 2018

Region

Italy

Survey time period

January 1 to June 30, 2018

Supplementary notes

The source tracked 500 billion adverts worldwide.

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