• Finland: most trusted shoe store brands 2020

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According to a consumer survey from 2020, the most trusted shoe store chain in Finland was Kookenkä. Approximately 53 percent of the respondents named Kookenkä as the most trustworthy shoe store brand, followed by K-Citymarket with nearly five percent and Zalando with three percent.

Most trusted shoe store brands Finland in 2020

	Share of respondents
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Source

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Release date

2020

More information

Region

Finland

Survey time period

2020

Number of respondents

519 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the release date.

The source does not provide any information regarding missing percentage points to 100 percent.

The source adds the following information: "All brand questions are “open ended” giving the opportunity for any brand, however small or local, an equal chance of being nominated.
After nominating their most “trusted brand” in each category, respondents rated that brand in terms of “Quality”, “Excellent Value”, “Strong Image”, “Understands customer needs” and “Socially responsible”. They also indicated if they were a customer/buyer of the brand they nominated and if they would recommend the brand to others."

The results have been weighted to represent the entire population.