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Goods purchased online in Italy 2017, by category

Published by Statista Research Department, Oct 21, 2020
This statistic illustrates the results of a survey on the most purchased goods online by Italians consumers in 2017, by category. As of the survey period, 64 percent of the respondents reported that they purchased fashion products and footwear, while only 20 percent stated that they purchased food products online.

Most purchased goods while shopping online in Italy in 2017, by category

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Source

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In cooperation with
idealo
Release date

October 2018

Region

Italy

Survey time period

October 25-27, 2017

Number of respondents

1,017 respondents

Special properties

Online shoppers

Supplementary notes

Multiple answers were possible.

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