According to a survey conducted in November 2019, the majority of online shoppers in Italy was male. In fact, more than 60 percent of all digital consumers in Italy were men.
Distribution of online shoppers in Italy in 2019, by gender
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Statistics on E-commerce in Italy
Market overview
8
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2021
- Premium Statistic Cross-border e-commerce share in Italy 2019-2021
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
E-commerce adoption
4
Leading platforms
6
- Basic Statistic Italy: Top 10 online stores
- Premium Statistic Leading groceries websites in Italy 2022, based on visit share
- Basic Statistic Leading games websites in Italy 2022, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2022, based on visit share
- Premium Statistic Leading e-commerce and shopping websites in Italy 2022, based on visit share
- Premium Statistic Leading coupons and rebates websites in ltaly 2022, based on visit share
Segments
6
- Premium Statistic Value of e-commerce purchases in Italy 2018-2022, by type
- Premium Statistic E-commerce revenue in Italy 2022, by category
- Premium Statistic Fashion e-commerce revenue in Italy 2017-2025, by segment
- Premium Statistic Value of furniture and home living e-commerce in Italy 2017-2021
- Premium Statistic Value of beauty and cosmetics e-commerce in Italy 2017-2021
- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2022
Online shopping
5
- Premium Statistic Number of users of e-commerce in Italy 2018-2027
- Premium Statistic Share of retail website visits and orders in Italy 2022, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
Payment methods
4
Further related statistics
19
- Distribution of online shoppers during Cyber Monday in Italy 2018, by gender
- Importance of delivery times for online shoppers in Italy 2019, by area
- Male online shoppers considering delivery times unimportant in Italy 2019, by age
- Share of regular e-shoppers purchasing fashion goods online in Italy 2021
- Goods purchased online in Italy 2022, by category
- Importance of delivery times for female online shoppers in Italy 2019
- Importance of cash on delivery payment when shopping online in Italy 2021
- Importance of efficient search engine & filters when shopping online in Italy 2021
- Goods purchased online in Italy 2018, by category
- FMCG e-commerce penetration in Italy 2019-2021, by age group
- Importance of delivery times for male online shoppers in Italy 2019
- Importance of price comparison tools to Italian online shoppers 2021
- Share of e-shoppers purchasing toys online in Italy 2021
- E-shoppers purchasing white goods/home appliances online in Italy 2021
- Online shopping frequency in Italy 2022
- Gender differences in online shop category preferences Poland 2014
- Share of Canadian digital buyers purchasing via sponsored links 2015, by age
- Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Average online expenditure among iOS users in Italy 2014-2015, by device
Further Content: You might find this interesting as well
Statistics
- Distribution of online shoppers during Cyber Monday in Italy 2018, by gender
- Importance of delivery times for online shoppers in Italy 2019, by area
- Male online shoppers considering delivery times unimportant in Italy 2019, by age
- Share of regular e-shoppers purchasing fashion goods online in Italy 2021
- Goods purchased online in Italy 2022, by category
- Importance of delivery times for female online shoppers in Italy 2019
- Importance of cash on delivery payment when shopping online in Italy 2021
- Importance of efficient search engine & filters when shopping online in Italy 2021
- Goods purchased online in Italy 2018, by category
- FMCG e-commerce penetration in Italy 2019-2021, by age group
- Importance of delivery times for male online shoppers in Italy 2019
- Importance of price comparison tools to Italian online shoppers 2021
- Share of e-shoppers purchasing toys online in Italy 2021
- E-shoppers purchasing white goods/home appliances online in Italy 2021
- Online shopping frequency in Italy 2022
- Gender differences in online shop category preferences Poland 2014
- Share of Canadian digital buyers purchasing via sponsored links 2015, by age
- Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Average online expenditure among iOS users in Italy 2014-2015, by device
idealo. (March 31, 2020). Distribution of online shoppers in Italy in 2019, by gender [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/
idealo. "Distribution of online shoppers in Italy in 2019, by gender ." Chart. March 31, 2020. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/
idealo. (2020). Distribution of online shoppers in Italy in 2019, by gender . Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/
idealo. "Distribution of Online Shoppers in Italy in 2019, by Gender ." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/
idealo, Distribution of online shoppers in Italy in 2019, by gender Statista, https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/ (last visited May 29, 2023)
Distribution of online shoppers in Italy in 2019, by gender [Graph], idealo, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/936064/online-shoppers-by-gender-in-italy/