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Interest in cars manufactured by technology companies in select EU countries in 2017

This statistic displays the share of consumers in the UK, Germany, France, and Italy who would be interested in changing car brands, if technology companies such as Apple or Google were to make cars in 2017. People in the UK were the most conservative or brand loyal, with 72 percent of people saying that they would be unlikely to change brands. Italians were the most likely to switch to a car made by a technology company, with more than two thirds of those surveyed expressing a desire to do so.

If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car?

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Release date

May 2017


France, Germany, Italy, United Kingdom

Survey time period


Number of respondents

8,101 respondents

Supplementary notes

* The source notes that it surveyed 8,101 people across eight countries: Brazil, China, France, Germany, India, Italy, the UK, and the USA. For this reason, it is likely that there were approximately 4,000 respondents from the four countries presented here.

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Statistics on "Hyundai Motor Company"

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