This statistic displays the share of consumers in the UK, Germany, France, and Italy who would be interested in changing car brands, if technology companies such as Apple or Google were to make cars in 2017. People in the UK were the most conservative or brand loyal, with 72 percent of people saying that they would be unlikely to change brands. Italians were the most likely to switch to a car made by a technology company, with more than two thirds of those surveyed expressing a desire to do so.
If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car?
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Capgemini. (May 16, 2017). If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car? [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/
Capgemini. "If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car?." Chart. May 16, 2017. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/
Capgemini. (2017). If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car?. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/
Capgemini. "If Technology Companies (E.G. Apple, Google) Produced a Car, Are You Likely to Switch from Your Current Brand of Car?." Statista, Statista Inc., 16 May 2017, https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/
Capgemini, If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car? Statista, https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/ (last visited April 20, 2024)
If technology companies (e.g. Apple, Google) produced a car, are you likely to switch from your current brand of car? [Graph], Capgemini, May 16, 2017. [Online]. Available: https://www.statista.com/statistics/936208/eu-interest-in-cars-made-by-technology-companies/