Store features that U.S. consumers find important when holiday shopping 2018

This statistic shows important store attributes when holiday season shopping in the United States as of September 2018. Some 74 percent of survey respondents stated that getting a great deal is a very or extremely important store feature when shopping during the holidays.

Important store attributes when holiday season shopping in the United States as of September 2018*

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Source

Release date

October 2018

Region

United States

Survey time period

September 6 to13, 2018

Number of respondents

4,036 respondents

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "How important are each of the following store attributes when holiday shopping?"
* Respondents who responded extremely/very important.

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Statistics on "Holiday season e-commerce in the United States"

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