Shares of online shoppers during Black Friday in Italy 2021, by generation

Published by Statista Research Department, Oct 29, 2021
A survey investigated shopping intentions for Black Friday in Italy. In 2021, Millennials were the most eager to shop online, with 40 percent of them stating they were very likely to purchase on the internet. In turn, only 28 percent of Gen X online shoppers were very likely to shop online during Black Friday or around it.

Shares of online shoppers during Black Friday in Italy in 2021, by generation

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Release date

October 2021

Region

Italy

Survey time period

October 2021

Number of respondents

567 respondents

Special properties

online shoppers planning to purchase on Black Friday

Supplementary notes

To the question: How likely are you to shop on Black Friday or around it this year?

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