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Podcast listeners' ad receptivity in the U.S. 2020

During an August 2020 survey carried out among podcast listeners from the United States, 43 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 37 percent saying that they go out of their way to support brands advertising on their favorite podcasts.

Attitudes towards ads among podcast listeners in the United States as of August 2020

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Release date

September 2020


United States

Survey time period

July 28 to August 18, 2020

Number of respondents

943 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "“Please indicate how much you agree or disagree with the statements below:"

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Statistics on "Podcasting in the U.S."

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