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Podcast listeners' ad receptivity in the U.S. 2018
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Podcast listeners' ad receptivity in the U.S. 2018
Attitudes towards ads among podcast listeners in the United States as of July 2018
This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
Attitudes towards ads among podcast listeners in the United States as of July 2018
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Description
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This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- July 2018
- Number of respondents
- 600 respondents
- Age group
- 18 years and older
- Special properties
- based on weekly podcast listeners, among users who agreed or strongly agreed with given statements
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- July 2018
- Number of respondents
- 600 respondents
- Age group
- 18 years and older
- Special properties
- based on weekly podcast listeners, among users who agreed or strongly agreed with given statements
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Statistics on "Podcasting in the U.S."
- U.S market overview
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of podcasts subscribed to by consumers in the United States as of February 2018Podcast subscriptions by U.S. consumers in 2018
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Share of consumers who have listened to selected media in the past month in the United States in 2017Share of U.S consumers who have listened to selected media 2017
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2018Audio podcast consumption in the U.S. 2008-2018
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2018Share of U.S. consumers who listen to audio podcasts 2006-2018
- Annual cumulative podcast listening time in the United States from 2014 to 2021 (in hours)Cumulative podcast listening time in the U.S. 2014-2021
- Share of adults who have ever heard of the term "podcast" in the United States as of March 2017Knowledge of the term "podcast" in the United States 2017
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in February 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in February 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Leading podcasts occasionally listened to in the United States as of March 2017Podcasts occasionally listened to in the United States 2017
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2017 (in millions)NPR: number of podcast users 2014-2017
- Consumer habits
The most important statistics
- Programs used to play podcasts by adults in the United States as of March 2017Programs used to play podcasts in the United States 2017
- Number of users who have listened to a podcast in the past month in the United States from 2014 to 2017, by device (in millions)Most frequently used devices for podcast watching/listening in the U.S. 2014-2017
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Leading locations for listening to podcasts by podcast users in the United States as of February 2018Frequent locations for listening to podcasts by U.S. podcast users 2018
- Average length of podcasts played by adults in the United States as of March 2017Average duration of podcasts played in the United States in 2017
- Preferred devices for playing podcasts among adults in the United States as of March 2017Devices used to play podcasts in the United States in 2017
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Demographics
The most important statistics
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age groupShare of people who listen to podcasts monthly in the U.S. 2014-2018, by age
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by genderShare of people who listen to podcasts monthly in the U.S. 2014-2018, by gender
- Frequency of listening to podcasts in the United States as of March 2017, by age groupFrequency of listening to podcasts in the United States in 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age groupFrequency of paid podcast service usage in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age groupFrequency of free podcast service usage in the U.S. 2017, by age group
- Advertising
The most important statistics
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)U.S. podcast advertising revenue 2016-2020
- Quarterly podcast advertising revenue in the United States from 1st quarter 2015 to 4th quarter 2017 (in million U.S. dollars)U.S. quarterly podcast advertising revenue Q1 2015-Q4 2017
- Share of podcast listeners who have ever visited the website of an advertised company or product or taken part in an advertised voucher campaign when listening to a podcast in the United States as of March 2017Website visits/voucher campaigns after podcast ads in the United States in 2017
- Frequency of podcast listeners feeling that they are being disturbed by advertisements when listening to a podcast in the United States as of March 2017Ad disturbance when listening to podcasts in the United States 2017
- Share of podcast listeners who have ever bought a product or a brand after listening to an advertisement for it during a podcast in the United States as of March 2017Buying products/brands due to podcast ads in the United States 2017
- Leading reactions to ads in podcasts in the United States as of March 2017Reactions to ads in podcasts in the United States 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Willingness to pay for no ads in podcasts in the United States as of March 2017Willingness to pay for no ads in podcasts in the United States 2017
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Statistics
- Leading actions taken after hearing an ad in podcasts in Canada in 2017
- Frequency of skipping ads during podcasts according to listeners in Canada in 2017
- Motivations to view digital ads worldwide 2015
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Share of people listening to podcasts weekly in Denmark 2015-2017
- Mexico: devices used for listening to podcasts 2017
- Use of increased playback speed for podcasts in the U.S. 2018, by gender
- Survey on podcast listening in Norway 2016, by genre
- Use of increased playback speed for podcasts in the U.S. 2018, by age
- Survey on devices for listening to podcasts in Norway 2016, by frequency
- Survey on locations or activities when listening to podcasts in Norway 2016
- Monthly number of Danish podcasts on iTunes 2016-2018
- Survey on frequency of listening to podcasts in Norway 2016
- Number of Danish podcasts on iTunes 2018, by category
- Share of time spent listening to audio sources by U.S. podcast listeners 2016
- Revenue of the highest earning podcasts worldwide 2014
- Knowing the term "podcast" in the UK 2017
- Reasons for listening to more podcasts over the last year in Australia 2018
- Italy: purchase and sale channels of mobile advertising in Italy in 2015
- Most popular podcasts in Sweden as of April 2018, by listens
Studies
- Advertising consumption and perception
- Ad blocking
- Video Ads and Viewer Attention
- LGBTQ Ad Format Effectiveness Study
- The Power Of Me
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising industry in Spain
- Online advertising metrics
- Search advertising in the U.S.
- RCS MediaGroup
- Digital advertising in the United Kingdom (UK)
- Full Year 2017 Podcast Ad Revenue Study
Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Number of podcasts subscribed to by consumers in the United States as of February 2018
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Share of consumers who have listened to selected media in the past month in the United States in 2017
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2018
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2018
- Annual cumulative podcast listening time in the United States from 2014 to 2021 (in hours)
- Share of adults who have ever heard of the term "podcast" in the United States as of March 2017
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2018
- Preferred podcast providers among adults in the United States as of March 2017
- Leading podcast genres in the United States in 2017, by share of total podcasts
- Leading podcast publishers in the United States in February 2019, by unique monthly audience (in millions)
- Leading podcast publishers worldwide in February 2019, by unique streams and downloads (in millions)
- Leading podcasts occasionally listened to in the United States as of March 2017
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2017 (in millions)
- Programs used to play podcasts by adults in the United States as of March 2017
- Number of users who have listened to a podcast in the past month in the United States from 2014 to 2017, by device (in millions)
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)
- Leading locations for listening to podcasts by podcast users in the United States as of February 2018
- Average length of podcasts played by adults in the United States as of March 2017
- Preferred devices for playing podcasts among adults in the United States as of March 2017
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Factors that would lead to increased podcast consumption in the United States in 2017
- Share of podcast listeners who use the increased playback speed feature in the United States as of February 2018
- Leading topics podcast listeners would be willing to pay money for in the United States as of March 2017
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by income
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age group
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by gender
- Frequency of listening to podcasts in the United States as of March 2017, by age group
- Frequency of using paid podcast services in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age group
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Quarterly podcast advertising revenue in the United States from 1st quarter 2015 to 4th quarter 2017 (in million U.S. dollars)
- Share of podcast listeners who have ever visited the website of an advertised company or product or taken part in an advertised voucher campaign when listening to a podcast in the United States as of March 2017
- Frequency of podcast listeners feeling that they are being disturbed by advertisements when listening to a podcast in the United States as of March 2017
- Share of podcast listeners who have ever bought a product or a brand after listening to an advertisement for it during a podcast in the United States as of March 2017
- Leading reactions to ads in podcasts in the United States as of March 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Willingness to pay for no ads in podcasts in the United States as of March 2017
- Leading actions taken after hearing an ad in podcasts according to monthly listeners in Canada as of summer 2017
- Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017
- Which of the following reasons below would motivate you to see some online advertising?
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
- Share of people listening to podcasts weekly in Denmark from 2015 to 2017
- Devices used for listening to podcasts in Mexico in 2017
- Podcast listeners' use of the increased playback speed feature in the United States in 2018, by gender
- What kind of podcast do you listen to?
- Podcast listeners' use of the increased playback speed feature in the United States in 2018, by age group
- How often do you use the following devices for listening to a podcast?
- Where are you or what do you do when listening to a podcast?
- Number of Danish podcasts on iTunes in selected months from February 2016 to January 2018
- How often do you listen to a podcast over the course of a usual week?
- Number of Danish podcasts on iTunes as of February 2018, by category
- Distribution of time spent listening to audio content among podcast listeners in the United States as of August 2016, by source
- Gross revenue of the highest earning podcasts worldwide as of June 2014 (in U.S. dollars)
- Have you ever heard of the term "podcast"?
- Reasons for listening to more podcasts over the last year in Australia as of October 2018
- Main purchase and sale channels of mobile advertising in Italy in 2015
- Most popular podcasts in Sweden as of April 2018, by weekly listens
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