During an March 2021 survey carried out among podcast listeners from the United States, 43 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 39 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
Attitudes towards ads among podcast listeners in the United States as of March 2021
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Westwood One. (May 15, 2021). Attitudes towards ads among podcast listeners in the United States as of March 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/936692/attitudes-to-ads-podcast-listeners/
Westwood One. "Attitudes towards ads among podcast listeners in the United States as of March 2021." Chart. May 15, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/936692/attitudes-to-ads-podcast-listeners/
Westwood One. (2021). Attitudes towards ads among podcast listeners in the United States as of March 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/936692/attitudes-to-ads-podcast-listeners/
Westwood One. "Attitudes towards Ads among Podcast Listeners in The United States as of March 2021." Statista, Statista Inc., 15 May 2021, https://www.statista.com/statistics/936692/attitudes-to-ads-podcast-listeners/
Westwood One, Attitudes towards ads among podcast listeners in the United States as of March 2021 Statista, https://www.statista.com/statistics/936692/attitudes-to-ads-podcast-listeners/ (last visited June 30, 2022)