Podcast listeners' ad receptivity in the U.S. 2023

Published by
Michele Majidi,
Jul 5, 2023
During an April 2023 survey carried out among podcast listeners from the United States, 40 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 39 percent saying that they go out of their way to support brands advertising on their favorite podcasts.

Attitudes towards ads among podcast listeners in the United States as of April 2023

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Release date

June 2023

Region

United States

Survey time period

April 14 to 27, 2023

Number of respondents

608 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "“Please indicate how much you agree or disagree with the statements below:"

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Statistics on " Podcast advertising in the United States "

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Overview

8

Marketer usage and insights

6

Leading players

5

Consumer insights

6

Further related statistics

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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