Podcast listeners' ad receptivity in the U.S. 2018

This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.

Attitudes towards ads among podcast listeners in the United States as of July 2018

Share of respondents
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2018

Region

United States

Survey time period

July 2018

Number of respondents

600 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners, among users who agreed or strongly agreed with given statements

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Podcasting in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.