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Podcast listeners' ad receptivity in the U.S. 2021

Published by Statista Research Department, May 25, 2021
During an March 2021 survey carried out among podcast listeners from the United States, 43 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 39 percent saying that they go out of their way to support brands advertising on their favorite podcasts.

Attitudes towards ads among podcast listeners in the United States as of March 2021

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Sources

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Release date

May 2021

Region

United States

Survey time period

March 19 to 25, 2021

Number of respondents

600 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "“Please indicate how much you agree or disagree with the statements below:"

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