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Podcast listeners' ad receptivity in the U.S. 2018
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Podcast listeners' ad receptivity in the U.S. 2018
Attitudes towards ads among podcast listeners in the United States as of July 2018
by A. Guttmann,
last edited
Oct 30, 2018
This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
Attitudes towards ads among podcast listeners in the United States as of July 2018
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by A. Guttmann,
last edited
Oct 30, 2018
This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- July 2018
- Number of respondents
- 600 respondents
- Age group
- 18 years and older
- Special properties
- based on weekly podcast listeners, among users who agreed or strongly agreed with given statements
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- July 2018
- Number of respondents
- 600 respondents
- Age group
- 18 years and older
- Special properties
- based on weekly podcast listeners, among users who agreed or strongly agreed with given statements
Other statistics on the topic
Podcasting Industry
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Podcasting in the U.S.
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Statistics on "Podcasting in the U.S."
- Market overview
The most important statistics
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)Number of podcast listeners in the U.S. 2014-2022
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Number of podcasts subscribed to by consumers in the United States as of February 2019Podcast subscriptions by U.S. consumers in 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019Share of U.S. adults aware of the term podcasting 2006-2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019Weekly podcast consumption in the U.S. 2013-2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Consumer behavior
The most important statistics
- Leading reasons for listening to podcasts in the United States as of February 2019Leading reasons for listening to podcasts in the U.S. 2019
- Leading locations for listening to podcasts in the United States as of February 2019Frequent locations for listening to podcasts by U.S. 2019
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
The most important statistics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicityDistribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Device and source usage
The most important statistics
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by statePodcast download share from Spotify in the U.S. 2018-2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2018
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in July 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in July 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Preferred podcast providers among adults in the United States as of March 2019Podcast providers in the United States 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)NPR: number of podcast users 2014-2018
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Statistics
- Leading actions taken after hearing an ad in podcasts in Canada in 2017
- Frequency of skipping ads during podcasts according to listeners in Canada in 2017
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- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Survey on devices for listening to podcasts in Norway 2016, by frequency
- Average podcast advertising CPM in the U.S. 2019, by ad length
- Survey on locations or activities when listening to podcasts in Norway 2016
- Monthly number of Danish podcasts on iTunes 2016-2018
- Survey on frequency of listening to podcasts in Norway 2016
- Mexico: devices used for listening to podcasts 2017
- Use of increased playback speed for podcasts in the U.S. 2018, by gender
- Survey on podcast listening in Norway 2016, by genre
- Reasons for which people would stop listening to podcasts in Denmark 2018
- Use of increased playback speed for podcasts in the U.S. 2018, by age
- Number of Danish podcasts on iTunes 2018, by category
- Online cruise ads most likely to be clicked in the U.S. as of August 2013
- Weekly podcast listening in the Nordic countries 2018
- Sources to download podcasts in the UK 2017
- Share of U.S. adults buying from firms with healthcare issue ads 2019, by gender
- Ideal length of podcasts in the UK 2017
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Statistics on "Podcasting in the U.S."
- Number of podcast listeners in the United States from 2014 to 2022 (in millions)
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)
- Number of podcasts subscribed to by consumers in the United States as of February 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart
- Leading reasons for listening to podcasts in the United States as of February 2019
- Leading locations for listening to podcasts in the United States as of February 2019
- Factors that would lead to increased podcast consumption in the United States in 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by income
- Preferred devices for playing podcasts among adults in the United States as of February 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by source
- Leading podcast publishers in the United States in July 2019, by unique monthly audience (in millions)
- Leading podcast publishers worldwide in July 2019, by unique streams and downloads (in millions)
- Preferred podcast providers among adults in the United States as of March 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)
- Leading actions taken after hearing an ad in podcasts according to monthly listeners in Canada as of summer 2017
- Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017
- Which of the following reasons below would motivate you to see some online advertising?
- How often do you use the following devices for listening to a podcast?
- Average podcast advertising cost-per-mille (CPM) in the United States as of July 2019, by ad length (in U.S. dollars)
- Where are you or what do you do when listening to a podcast?
- Number of Danish podcasts on iTunes in selected months from February 2016 to January 2018
- How often do you listen to a podcast over the course of a usual week?
- Devices used for listening to podcasts in Mexico in 2017
- Podcast listeners' use of the increased playback speed feature in the United States in 2018, by gender
- What kind of podcast do you listen to?
- Reasons for which people would stop listening to podcasts in Denmark in 2018
- Podcast listeners' use of the increased playback speed feature in the United States in 2018, by age group
- Number of Danish podcasts on iTunes as of November 2018, by category
- Online cruise advertisements most likely to be clicked in the United States as of August 2013
- Do you listen to podcasts on a weekly basis?
- Where do you get podcasts?
- Share of adults willing to purchase products from companies using advertising to raise issues of healthcare access in the United States as of April 2019, by gender
- In your opinion, what is the ideal duration of a podcast?
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