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U.S, market share of drinks by category 2012 & 2017

This statistic shows the market share of beverages in the United States in 2012 and 2017, by category. In 2017, a 41 percent share of the U.S. beverage market was attributable to health and wellness drinks, compared to 36 percent in 2012.

Market share of beverages in the United States in 2012 and 2017, by category

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Source

Release date

February 2018

Region

United States

Survey time period

2012 and 2017

Supplementary notes

* Preliminary.
** Includes bottled water, milk, 100% juice, ready to drink tea, dairy alternatives, meal replacement drinks, value-added water, coconut water, kombucha, sports drinks, energy drinks, and protein drinks.
*** Includes CSDs, coffee (including ready to drink), tea (excluding ready to drink), fruit drinks, beer, wine, spirits, and tap water.

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