Netherlands: newspaper penetration 2021

Newspaper readership, be it physically or digitally, stabilized in the Netherlands since 2017 after a steady decline in previous years. This according to annual survey results which asked consumers whether they read news each day (or close to every day) or not. In 2013, over 65 percent of survey participants indicated that they read either paper or digital newspapers daily or almost daily, whereas by 2020 this figure had decreased to 42 percent. As of 2021, the percentage of daily newspaper readers rose back to 47 percent.

Share of people reading newspapers (almost) daily in the Netherlands from 2013 to 2021

Characteristic	Share of respondents
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Release date

January 2022

More information

Region

Netherlands

Survey time period

January 2013 to January 2021

Number of respondents

1,214*

Age group

14 years and older

Special properties

Consumers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Hoe vaak bent u bezig met de volgende activiteiten: krant lezen (papier dan wel digitaal)?" (English: how often do you engage in the following activities: reading a newspaper (paper or digital)?). Figures represent the share of people indicating they engage in this activity multiple times a day or almost every day.

The figures have been taken from several publications.

* Respondents were different per year, and were as follows: 2013 n=1,202, 2014 n=1,202, 2015 n=1,201, 2016 n=1,212, 2017 n=1,282, 2018 n=1,206, 2019 n =1,208. 2020 n=1251, 2021 n=1214

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