Ranking of criteria for buying quinoa among quinoa consumers in France 2018

This statistic presents the ranking of criteria for buying quinoa among French quinoa consumers in 2018. Price was the most important criteria named by 49 percent of the respondents. The ease of preparation followed with 29 percent of answers. .

Ranking of the criteria for purchasing quinoa among French quinoa consumers in 2018

Share of respondents
Price49%
Ease of preparation29%
Origin of the product28%
Organic aspect27%
Labels22%
Cooking time20%
Visibilty of the product in the packaging18%
Traceability of the product (belonging to a trade channel)18%
Quality of the grain16%
The brand15%
The varieties (colors)12%
Other6%
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Sources

Release date

June 2018

Region

France

Survey time period

May 7-9, 2018

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

French quinoa consumers: 763

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quels sont vos critères d'achat principaux?"

Multiple answers were possible.

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