This statistic displays the share of shoppers who buy store brands to save money in the United States in 2017, by generation. Some 37 percent of Baby Boomer survey respondents stated that they buy store brands in order to save money.
Share of shoppers who buy store brands to save money in the United States in 2017, by generation*
Generation and age group
Share of respondents
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Acosta. (January 18, 2018). Share of shoppers who buy store brands to save money in the United States in 2017, by generation* [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/
Acosta. "Share of shoppers who buy store brands to save money in the United States in 2017, by generation*." Chart. January 18, 2018. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/
Acosta. (2018). Share of shoppers who buy store brands to save money in the United States in 2017, by generation*. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/
Acosta. "Share of Shoppers Who Buy Store Brands to save Money in The United States in 2017, by Generation*." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/
Acosta, Share of shoppers who buy store brands to save money in the United States in 2017, by generation* Statista, https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/ (last visited September 09, 2024)
Share of shoppers who buy store brands to save money in the United States in 2017, by generation* [Graph], Acosta, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/941015/shoppers-who-buy-store-brands-to-save-money-by-generation-us/
