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U.S. consumers who buy store brands to save money by generation 2017

Share of shoppers who buy store brands to save money in the United States in 2017, by generation*

by Emma Bedford, last edited Nov 14, 2018
U.S. consumers who buy store brands to save money by generation 2017 This statistic displays the share of shoppers who buy store brands to save money in the United States in 2017, by generation. Some 37 percent of Baby Boomer survey respondents stated that they buy store brands in order to save money.
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Share of shoppers who buy store brands to save money in the United States in 2017, by generation*

Generation and age groupShare of respondents
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Generation and age groupShare of respondents
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by Emma Bedford, last edited Nov 14, 2018
This statistic displays the share of shoppers who buy store brands to save money in the United States in 2017, by generation. Some 37 percent of Baby Boomer survey respondents stated that they buy store brands in order to save money.
Show more
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