Italy: perception of pharmaceutical companies 2018, by brand

This statistic depicts the result of a survey on the perceived reputation of pharmaceutical companies among Italians in 2018, by brand. AbbVie ranked first with a score of 72.3 out of 100. Menarini and Angelini followed with scores of 71.2 and 69.9, respectively.

Perceived reputation of pharmaceutical companies among Italians in 2018, by brand*

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Source

Release date

October 2018

Region

Italy

Survey time period

2018

Number of respondents

3,200 respondents

Method of interview

Online survey

Supplementary notes

*The source adds the following information: “The reputation score measures the way people perceive pharmaceutical companies and it is based on seven indicators: products and services, innovation, work environment, governance, social and environmental responsibility, leadership and performance.”

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