Brazil: number of online purchases during Black Week 2018-2020

Published by
Stephanie Chevalier,
Feb 17, 2023
In 2020, during the so-called 'Black Week' – from the eve of Black Friday (that is, November 26) to Cyber Monday (November 30) – around 13 million online orders were registered in Brazil. This is over 66 percent more than the 7.8 million orders registered during the corresponding five-day shopping season in 2018 (from November 22 to 26). According to another source, between BlackFriday' eve and Black Friday, six million online orders were processed in Brazil in 2020.

Number of online orders from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in millions)

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Release date

December 2020

Region

Brazil

Survey time period

2018 to 2020*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2020, Black Week lasted from November 26 to 30.

** Figure calculated by Statista based on an earlier release.

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