Brazil: number of online purchases during Black Week 2018-2019

In 2019, from the eve of Black Friday (that is, November 28) to Cyber Monday (December 2), the so-called 'Black Week', 10.58 million online checkouts were made in Brazil. That is over 35 percent more than the 7.8 million orders registered during the corresponding five-day shopping season in 2018 (from November 22 to 26). Also in 2019, the average value per checkout in online shopping during the Black Week amounted to 563.4 Brazilian reals.

Number of online checkouts from Black Friday's Eve to Cyber Monday in Brazil in 2018 and 2019

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Release date

December 2019



Survey time period

2018 to 2019*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2019, Black Week lasted from November 28 to December 2.
** Figure calculated by Statista based on the source's data.

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