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Brazil: main e-commerce categories in Black Week 2020, by share of orders

In 2020, the leading category in terms of total online orders in Brazil during the so-called 'Black Week' was that of fashion and accessories. It accounted for 15 percent of all e-commerce purchases during that five-day period. 'Black Week' took place from Black Friday's Eve (November 26) to Cyber Monday (November 30, 2020). Although home appliances and heating, ventilation, and air conditioning (HVAC) ranked fifth with a nine percent share of online orders, it ranked first in terms of e-commerce sales revenue.

Leading e-commerce categories based on share of orders from Black Friday's Eve to Cyber Monday in Brazil in 2020

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Release date

December 2020



Survey time period

November 26 to 30, 2020*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday.

** Heating, ventilation, and air conditioning.

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