Online orientation channels used to buy sporting goods in the Netherlands 2018

The statistic displays the results of a survey regarding online orientation channels used to buy sporting goods in the Netherlands in 2018. The survey results show that as of 2018, consumers surveyed preferred to use store websites to orientate before purchasing sporting goods. Approximately 35 percent of respondents had visited a shop website before making their last purchase, roughly 20 percent chose to consult a brand website before buying sporting goods.

How did you orientate before your last sporting goods purchase?*

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Sources

Release date

September 2018

Region

Netherlands

Survey time period

June, 2018

Number of respondents

1,881 respondents

Special properties

consumers

Supplementary notes

*This question was phrased by the source as follows: "Hoe heb jij je georienteerd voor de laatste aankoop?" (English: How did you orientate before your last purchase?)

The source does not provide information regarding multiple answering options.

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