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Brazil: Black Friday online sales by device 2019

In 2019, approximately 55 percent of online consumers in Brazil used a smartphone to shop online on Black Friday. Meanwhile, 45 percent used a computer or tablet. Online retail sales on Black Friday in the South American country generated approximately 3.2 billion Brazilian reals in revenue in 2019.

Distribution of online purchases on Black Friday in Brazil in 2019, by device

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Sources

Release date

December 2019

Region

Brazil

Survey time period

2019

Supplementary notes

* Figure calculated by Statista based on the source's data.
Black Friday usually takes place during the last week of November. In 2019, Black Friday was on November 29.

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Statistics on "Black Friday e-commerce in Brazil"

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