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Awareness of Black Friday and Cyber Monday in Latin America 2021, by country

Share of consumers that had heard of Black Friday and Cyber Monday in selected Latin American countries in 2021

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In cooperation with
Simon-Kucher & Partners
Release date

November 2021


Brazil, Colombia, Mexico

Survey time period

October 2021

Supplementary notes

To the question: "Have you heard of Black Friday?" and "Have you heard of Cyber Monday?"

The study was conducted in 17 countries among a total of 11,674 respondents from Europe, Asia and the Middle East, and the Americas.
The source does not specify the age of the respondents or the type of survey.

Black Friday usually takes place during the last week of November. In 2021, Black Friday was on November 26.
Cyber Monday usually takes place on the first Monday following Black Friday. In 2021, Cyber Monday was on November 29.

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Statistics on "Online shopping events in Latin America"

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