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Latin America: Black Friday and Cyber Monday awareness among internet users 2019

On average, 96 percent of internet users surveyed in Argentina, Chile, and Mexico in October and November 2019 stated that they knew what Black Friday is. Meanwhile, 78 percent of respondents in the three Latin American countries said they were aware of what Cyber Monday is.

Average share of internet users who knew what Black Friday and Cyber Monday are in selected countries in Latin America as of November 2019

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In cooperation with
Simon-Kucher & Partners
Release date

November 2019


Argentina, Chile, Mexico

Survey time period

October and November 2019

Number of respondents

401 internet users*

Method of interview

Online survey

Supplementary notes

* The source does not specify the number of respondents in each Latin American country surveyed.
Black Friday usually takes place during the last week of November. In 2019, Black Friday was on November 29.
Cyber Monday usually takes place on the first Monday following Black Friday. In 2019, Cyber Monday was on December 2.

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Statistics on "Black Friday e-commerce in Brazil"

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