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U.S. consumer loyalty to food and beverage brands by generation 2017

Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*

by Emma Bedford, last edited Sep 6, 2019
U.S. consumer loyalty to food and beverage brands by generation 2017 This statistic displays consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation. Some 95 percent of Generation X survey respondents stated that they are very or somewhat brand loyal when purchasing food and drinks.
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Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*

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