U.S. consumer loyalty to food and beverage brands by generation 2017

This statistic displays consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation. Some 95 percent of Generation X survey respondents stated that they are very or somewhat brand loyal when purchasing food and drinks.

Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*

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Sources

Release date

July 2017

Region

United States

Survey time period

June 22 to 25, 2017

Number of respondents

1,015 respondents

Age group

18 years and older

Supplementary notes

* Respondents who stated that they are very or somewhat loyal to specific brands.

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